Most companies put a lot of effort into establishing their brand as a trusted and credible name. This is a critical step in building customer recognition and your business reputation. But one often overlooked marketing strategy can deliver surprising benefits, especially for local businesses: hosting advertisements for other local businesses within your own location.
At first glance, you might wonder, “Why help other businesses?” While promoting your direct competitors doesn’t make sense, there are countless other local businesses that can be your allies. After all, your customers live in a community and depend on diverse services and products to meet their needs. For example, if you sell tires, your customers may also need oil changes and brake services. Hosting ADLocal Value’s signature ALV Carousel in your lobby or waiting room to promote other local businesses not only creates passive income for you, it builds a community of local businesses helping other local businesses.
What is an ALV Carousel?
An ALV Carousel is a series of dynamic, animated slides displayed on television screens in the lobbies and waiting rooms of various local businesses, from coffee shops to dentists’ offices. These slides captivate your audience by mixing engaging content — such as jokes, catchy quotes, and little-known facts — with advertisements for local businesses, including your own. Think of it as a mini graphic billboard that not only promotes businesses but also builds community connections between your business and other local businesses.
Imagine your own business featured on these screens in some other location in town, reaching new customers in your neighborhood who may never have tried your product or service. You get to share your message, establish your brand, and further enhance your credibility in the minds of your clients. Unlike traditional advertising platforms, ALV Carousels only contain short visual content, making them a popular choice for waiting areas.
How ALV Helps Local Businesses Thrive
When you invest in local businesses, you’re indirectly reinvesting in your own. Here’s why: As the world shifts online, local businesses often struggle to survive if isolated. It is uncommon for one business to thrive when every other business around it is struggling or, worse, closing down. By supporting local businesses, you are supporting the entire community, which ultimately benefits your business, too. You can help each other build a vibrant local commercial network.
Benefits of Hosting Local Ads
- Reinforce Community Ties: Your clients are not just individuals—they are members of a community. By supporting local businesses, you build goodwill and strengthen your standing as a community hub.
- Shared Customer Engagement: Customers rarely shop at just one place. Hosting ads from non-competitive local businesses creates a more interconnected local marketplace that boosts everyone’s business.
- Passive Income: Hosting an ALV Carousel means earning money while you sleep! Each carousel is designed to generate passive income by displaying ads from local businesses that pay for the exposure.
- Boosts Your Own Business Visibility: You can also advertise your business on your own ALV Carousel. This unique opportunity allows you to reinforce your message and build credibility with your customers while they are already in your lobby. You can feature different services or products that your existing customers may not be aware of.
- Enhances Customer Loyalty: The ALV platform allows consumers to control their engagement data, offering rewards for activities they already do (like shopping locally). This builds loyalty and encourages repeat business.
- Transparent Data Use: Unlike large tech companies that collect data without transparency, ALV makes it clear to its users how their data is used and even provides ways for them to derive value from it.
Why Choose ALV?
The ALV Carousel isn’t just about displaying ads; it’s about creating a thriving local marketplace that benefits everyone involved. It brings businesses together, and creates a platform for meaningful community engagement. By hosting local ads, you’re not only supporting your community but also establishing your business as a key player in the local economy.
To learn more about hosting an ALV Carousel or taking out an ad in a carousel featured in the lobby of a nearby business, visit our website or contact us today!
With the ALV Carousel, your business can become a local powerhouse that helps other companies to thrive while generating new revenue. Make the smart move: invest in your community and watch your own business grow.