In marketing, success hinges on one crucial question: Are you reaching your target market? The most sophisticated and innovative marketing strategies will fall flat if they don’t connect with the right audience. For many businesses today, this means going digital and building an online presence.

 

But for local businesses, relying entirely on digital marketing can sometimes be no more effective than renting a billboard on the other side of the world. While having an online presence is essential to remain discoverable by locals online who are searching for what you offer, there is a more targeted way to get a better return on your marketing investment.

 

While digital marketing has flourished in recent years, local marketing has simultaneously declined. No one wants to read newspaper ads or flyers in the mail anymore. So, how can you effectively reach nearby customers with your marketing efforts? Introducing the ALV Carousel—ADLocal Value’s fresh, dynamic approach to local advertising that brings your brand directly to your community.

What is an ALV Carousel?

An ALV Carousel is a series of dynamic, animated slides displayed on television screens in the lobbies of various local businesses. These slides feature a blend of engaging content designed to captivate your audience, such as jokes, notable quotes, and fun facts, alongside advertisements for local businesses like yours.

 

Unlike traditional advertising platforms, ALV Carousels only contain short visual content, making them a popular choice for waiting areas; your audience gets entertained and informed without having to get pulled into a cooking show or how to video that they’ll frustratingly never be able to finish. With short, 10-second rotations, you can be confident your ad will be seen by lots of eyes without over-saturating them. By renting ad space in nearby carousels, you’re essentially creating your own mini-billboard — right in the heart of your local community.

The ALV Carousel Advantage

  • Precise Local Targeting: With an ALV Carousel, you can select companion businesses that have a complementary relationship with your own. For example, if you run a dental office, you could rent ad space in the waiting area of a local orthodontist, ensuring your brand is seen by potential customers who are already looking for similar services.

 

  • Frequent Ad Exposure: Each ad is displayed 20 times per day, per host, on a 10-hour average business day cycle. With 90 ad slots available per carousel, your business is guaranteed frequent exposure, increasing the likelihood that local customers will see and remember your ad.

 

  • Short, Engaging Ads: ALV Carousels feature 10-second advertisements, providing a quick, engaging way to capture your audience’s attention without overwhelming them.

 

  • Measurable Engagement: Utilize QR codes and short URLs to track customer engagement directly from your ads. This allows you to measure the effectiveness of your campaigns and understand which messages resonate best with your audience.

 

  • Cost-Effective Pricing: Our pricing is designed to complement your existing marketing strategy, not replace it. This ensures you get the most value for your marketing budget while reaching more potential customers.

 

  • Professional and Engaging Content: High-quality visuals and content keep your ads professional and engaging, which helps establish your business as a trusted brand within the community.

Benefits of Advertising with the ALV Carousel

  • Enhanced Local Reach: ALV Carousels allow you to directly reach potential customers who are already in your vicinity and more likely to visit your business.
  • Support Other Local Businesses: Network with and support other local businesses. When these businesses thrive, they drive more potential customers toward your own business.
  • Broaden Your National Network: Beyond local reach, ALV Carousels also provide opportunities to advertise across a broader national network, allowing for expanded visibility.
  • Transparent Data Usage: Unlike large tech companies that collect data on consumer activities for their benefit, ALV makes it clear to our clients how their data is used. We provide transparent ways for you to derive value from your data.
  • We help you create your ad: When you subscribe to our ad service, we provide graphic design services to help you create an animated 10-second spot with a custom QR code and your logo, and you can get a new ad every 30 days!

Start Connecting with Local Customers Today!

Don’t miss out on the opportunity to establish your business as a trusted local brand while connecting with nearby customers meaningfully. To find out more about locations where you can advertise on a carousel near you, visit our website or contact us today. You can also consider becoming a host of our carousel, which can help connect you with nearby businesses, create a passive income stream, and enhance the ambiance of your lobby area.

 

Start building your local presence with ALV Carousel and watch your community engagement soar!