Marketing has drastically pivoted in the last few years. As the world moved online, certain key factors became apparent.
Traditional forms of marketing include loud television commercials, unwanted mailers destined for the garbage can unseen and unread, and billboards and signage. As we have moved online, marketing has done so as well. But for many years, the strategy remained unchanged. The same old methods were employed, such as advertisement pop-ups, auto-playing videos, and banners, only now in the online arena.
All the above-mentioned types of advertisements share a common trait: these ads are forced onto an unwilling audience.
But the truth is, most of the population does not like these marketing methods. For example, people are increasingly paying to block online pop-up ads. They would instead rather give money away than unwillingly have an advertisement forced on their attention.
The consumer’s emotional experience matters.
Marketing will never go away, but it must adapt to a quickly changing landscape. Effective marketing is the same across all platforms, whether online or in-person. What is the most critical ingredient in smart marketing? Find a way to go along with the customer’s experience rather than working against it. Supplement what people are already doing instead of disrupting it. It’s the difference between taking from them or giving them something they want or need.
Earn their trust. Annoying, interrupting popups do not create loyalty. Demanding attention through shock value or mere coercion followed by a call to make a purchase only irritates people. Many traditional forms of advertising use just about anything to grab attention– inappropriate content, disturbing images, or loud, rude, and base tactics.
In recent years, the marketing experience has largely shifted to the consumer. People have the power to skip ads, unsubscribe from sites, or closeout pages. That’s why it’s more important than ever to serve your customers and win trust.
The most effective marketing includes meeting your audience where they are. That is why social media marketing, for example, has become so popular. It employs in-platform, native ad placements that implicitly garner consumer trust. But online advertising is not the only option available.
What if you could accomplish this same consumer-driven approach through in-person and online marketing?
How can you do this? You have to get creative, which requires more effort. Thankfully, ADLocal Value has done the work for you. We have engineered Carousel slides that play in the lobbies, waiting rooms, break rooms, and restaurants of businesses right where people will see them. But these are not just advertisements.
What’s Different About our Advertising Platform?
There is a big difference between forcing someone’s attention and engaging them. Our slides offer humorous jokes, inspirational quotes, and fun facts (wonder what the first item sold on eBay was?). This illustrates what sets us apart: we create a delightful and entertaining experience for our customers instead of annoying them.
Rather than interrupting customers while they are busy, our slides occur where they already are. Savvy advertisers know that overcoming this difficulty is one of the most important tricks of the industry. In hosting Carousel slides or placing an advertisement in one of our Carousels, you are enhancing your client’s experience rather than disrupting them.
Between the humorous and educational, our slides offer intermittent advertisements for local businesses in which people feel an organic interest.
Not only are our innovative marketing solutions created to build trust, but they also use all the best cutting-edge technology and digital online platforms. Our slides offer QR codes and quick links to websites so your clients can quickly find online landing pages.
Contact us today to find out how you can create the smartest marketing strategy for your business in 2023!