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It’s more like planting flowers – the right flowers in the right spots. Just doing *something* apart from strategic planning will not yield results.

There are many mistakes that well-meaning marketers make – mistakes that you should avoid at all costs.

The character of your town is centered around the various shops, restaurants, art studios, boutiques, bookstores, and other small companies that are located in it.

For certain businesses, a local marketing campaign is essential. Companies located in physical locations such as restaurants, salons, medical offices, retail, and many others rely on local foot traffic to keep their doors open. Effective local marketing can help boost...

Marketing has drastically pivoted in the last few years. As the world moved online, certain key factors became apparent.  Traditional forms of marketing include loud television commercials, unwanted mailers destined for the garbage can unseen and unread, and...